They say the more you know, the more uncertain you become, and I'm becoming very uncertain about how to set up an embedded research programme.
A few years ago it was all so easy. I found an NHS partner who wanted a pragmatic evaluation, a researcher who wanted to make a difference, and a bit of money. I then put them all together and if everything clicked then stuff happened. And that stuff was exciting enough for a few of us to want to write about it in scientific journals.